Technology and in particular the advent of Artificial Intelligence now makes it possible to objectively analyse the perception of a brand in the global market and the way that perception is being influenced in certain directions. This analysis is achieved through the medium of the internet using geo-tagging (i.e. the process of adding geographical identification metadata to various media) and can be undertaken globally or dissected into different target markets.
At Blackhall & Pearl, we undertake the following brand and reputational analysis using our advanced AI technology:
The process involves analysing three different types of online information to track the context, strength and influencers of a brand:
The key benefits of our AI model include: